CRO on autopilot

Your funnel has a leak. Poterna finds it in minutes.

Our AI watches your funnel around the clock. The moment visitors start dropping off, it tells you which step, why, and what a fix is worth. No more afternoons lost rebuilding the same reports in GA4.

Try free for 14 days → Book a call 5-min setup · no cookies
Smart Signals · live feed
⚠ Conversion drop
Mobile checkout drops off 3× harder than desktop
Step 2 (shipping) loses 61% of mobile users. Validation fires before they finish typing.
Est. recovery +$4,200/mo
↑ Opportunity
Pricing page converts 2.4× better from /blog
Add a pricing CTA to your 3 top-traffic blog posts.
Est. lift +18% signups
The leak you can't see

Your overall rate looks fine. One step is doing the damage.

A healthy-looking average can hide one ugly step. Poterna shows you which one, and on which device it's happening.

Checkout funnel · mobile · last 30 days
Landing
10,000100%
Product view
7,400−26%
Add to cart
5,200−30%
Shipping step
2,030−61%
Purchase
1,610−21%
The shipping step is where most of the money leaks out. You'd never catch it in a 16% overall rate. Split it by device and it jumps right out.
Why CRO drags

Three reasons your best fixes stay hidden.

01

Buried in averages

A decent overall rate can hide the one device, page, or step that's falling apart. You can't fix what the average smooths over.

02

You have to go looking

Old-school analytics waits for you to come asking. If you never build the exact report, the problem just sits there for months.

03

No sense of what's worth fixing

Say you do spot something. What's it actually worth? Without a number attached, you're guessing. Usually wrong.

Up and running in three steps

Your 24/7 CRO analyst, set up in five minutes.

/ step 01

Drop in one script

Five minutes, no tag-manager wrangling. Data starts flowing right away. No data team needed.

/ step 02

The AI watches every path

It follows clicks, journeys and funnels across devices, then looks for the leaks and quick wins you'd never have time to chase down.

/ step 03

You get clear next steps

Every Smart Signal spells out what changed, what to do about it, and roughly what it's worth.

Test fast, catch more

Verify ideas fast, and let problems find themselves.

Speeding up CRO comes down to two things: testing your hunches quickly, and catching the issues you'd never think to test.

~2 hrs digging→~30 sec

Verify a hypothesis fast

Ask the AI in plain English, like "is checkout worse on mobile?", and get a real answer back. No SQL, no dashboards to build, no data ticket.

"is checkout worse on mobile?"  →  yes, 3× the drop-off
weeks to spot→flagged in hours

Problems find you, on their own

You don't have to go looking. Poterna watches every path around the clock and flags what's breaking, with the likely cause and a fix worth trying.

⚠ Mobile checkout drops off 3× desktop  ·  +$4,200/mo
Why teams choose Poterna

Three things you get on day one.

/ smart signals

Insights that come to you

Daily signals, each with a suggested fix and a rough dollar value. The work lands in your lap, sorted by what it's worth.

/ ai chat

Ask in plain English

Type "why did signups drop last Tuesday?" and get an answer back. No SQL, no dashboards to build, no ticket for the data team.

/ privacy first

No cookies, no banners

GDPR-compliant by default, so you see 100% of traffic, including the mobile EU visitors most tools miss.

What teams say

What teams tell us after they switch.

"Smart Signals flagged that our mobile checkout had a 3× higher drop-off than desktop. We'd missed it for months because it was buried in aggregate numbers. Fixed the layout, saw a 28% lift in two weeks."

I
Ilya
CTO & Co-founder, SaaS startup

"Within the first week our PM just typed 'why did signups drop last Tuesday' into the AI chat and had the answer before our standup. We used to file a ticket with the data team for that."

I
Ivan
Founder, HR SaaS platform
Simple pricing

Pick your session volume. Every feature is included.

14-day free trial on any plan. Yearly billing saves you 2 months.

Swipe to compare plans →
Starter
50,000 sessions / month
$50
/mo for your first 3 months
with code WELCOME · 60% off
then $124/mo yearly · $149/mo monthly
  • Every feature included
  • Customisable dashboards
  • AI chat (senior analyst)
  • Smart Signals (daily)
  • Advanced user journeys
  • 1 year of data storage
Start free trial
Scale
250,000 sessions / month
$166
/mo for your first 3 months
with code WELCOME · 60% off
then $415/mo yearly · $499/mo monthly
  • Every feature included
  • Customisable dashboards
  • AI chat (senior analyst)
  • Smart Signals (daily)
  • Advanced user journeys
  • 1 year of data storage
Start free trial
Use code WELCOME at checkout
60% off your first 3 months. Works on monthly or yearly. New accounts only.
Need more than 250K sessions? Talk to us about Enterprise →

"Honestly, I was skeptical about switching from GA4. But our PM pulled an answer that used to mean a data ticket and a day's wait. Completely changed how we work."

Ivan · Founder, SaaS platform
FAQ

Common questions before signing up

How is this faster than my current analytics?

You're not the one hunting through dashboards. The AI watches your funnel and sends you the drop-offs and opportunities it finds, each with a suggested fix and a rough dollar value. You spend your time deciding what to do.

How long does setup take?

About five minutes. Add one script to your site and data starts flowing. No tag-manager setup, no data team.

Do I have to replace GA4?

No. Most teams run Poterna next to GA4 and switch over once they see how much quicker they get usable answers.

What does it cost?

From $124/mo (billed yearly) for 50,000 sessions, every feature included. There's a free 14-day trial, and you don't need a card to start.

Does the WELCOME code stack with yearly billing?

Yes. WELCOME takes 60% off your first 3 months, on top of the two months yearly billing already saves you.

Get started

Put a CRO analyst on your funnel in about 5 minutes.

Try Poterna free for 14 days. If it doesn't turn up a fix worth shipping, just cancel before the trial ends.

Code WELCOME at checkout for 60% off your first 3 months.